Performance Marketing That Respects Your P&L

We don’t chase isolated platform metrics. We manage your marketing spend as a lever for total business profitability, balancing acquisition with long-term retention and gross profit.

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ROAS is a vanity metric. Profit is sanity.

It’s easy for an agency to show you a 4x ROAS on a single campaign while your business loses money on every order. When you look at channels in isolation, you miss the leaky buckets in your retention or the impact of rising shipping costs on your bottom line. You don't need more "platform experts" - you need growth partners who understand your P&L.

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A Holistic Approach to Scale

We look at the "Big Picture" metrics that actually dictate whether a company thrives or merely survives.

• MER & Contribution Margin: We manage to your Marketing Efficiency Ratio (MER). We look at total spend vs total revenue to ensure marketing is driving genuine business growth, not just "buying" sales at a loss
• Retention & LTV Integration: Performance doesn't stop at the first click. We analyse customer lifetime value to ensure you aren't over-paying for "one-and-done" customers
• Creative-Commerce Alignment: We bridge the gap between your brand’s story and the data. Our creative strategy is built to lower your CAC while maintaining the integrity of your gross profit
• Full-Funnel Accountability: From the first touchpoint to the third purchase, we track the entire ecosystem to see how your brand, search, and social efforts work in harmony

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We Consult on the Business, Not Just the Ad Account

We are truly 'unbiased'. We may tell you to spend less on ads if your ops or retention can't handle the volume. We treat your budget like it’s our own money, making decisions based on your net profit and cash flow, not just clicks and impressions.